Case Study
Primrose Hospice
About Primrose Hospice
Client: Primrose Hospice & Family Support Centre
Industry: Healthcare (Charity / Hospice Care)
Team Size: 55 employees
Programmes: Ready to Grow, Emerging Leaders
Focus Areas: Leadership Development, Confidence, Communication, Growth Mindset
Primrose Hospice & Family Support Centre is an independent charity based in North Worcestershire. It offers care and advice to patients living with life-limiting illnesses and vital support for their families, including those who are bereaved or facing challenging diagnoses. With a team of 55 staff across different roles and locations, Primrose is committed to building confident, compassionate leaders who can support others while thriving in their own development.
The Challenge
Primrose Hospice wanted to strengthen leadership and management across its organisation. They needed a high-quality, flexible programme delivered by a local, supportive partner that could:
- Equip staff with tools to lead in a healthcare charity setting
- Offer hybrid learning to suit different work patterns
- Support personal growth and future career development
- Bring fresh thinking and inclusive leadership concepts to the team
Why Make Strides
Primrose Hospice engaged with Make Strides for several key reasons:
- Local and supportive provider: A team that understands the values of a charity like Primrose
- Hybrid delivery model: A mix of face-to-face and digital learning that fits their needs
- Accessibility and flexibility: Easy for staff across departments and roles to take part
- Accredited, practical content: Designed to support real-world application in a care-focused environment
The Programme
Staff participated in the ‘Ready to Grow’ and ‘Emerging Leaders’ programmes, which were designed to help new, aspiring, and experienced leaders develop confidence, sharpen communication, and build personal growth plans.
Early Feedback:
“The learning journals, reflection time, and growth plans really helped us make the most of the experience.”
The Impact
Since launching the programme, Primrose Hospice has seen:
- A clear boost in staff confidence and a shift towards a growth mindset
- Teams communicating more effectively and working more closely together
- Participants actively developing leadership styles and long-term growth plans
- Positive impact on new and established leaders across the organisation
“It was a real privilege to take part in the programme, experiencing new ideas and concepts and seeing the growth in myself and others.”
“The content on resilience and motivation really helped me manage pressure and challenges at work.”
Looking Ahead
Primrose Hospice is proud to invest in its people and looks forward to continuing to build leadership capacity within the organisation. With Make Strides as a trusted partner, they are supporting staff at every level to lead with purpose, compassion, and confidence, now and into the future.
